When I started my business in 2017, the coaching world was in a phase of "push pain points, do webinars, free calls, and sell $5K packages" - rinse, repeat until your 1:1's become group programs, then hire the 7-figure coach to teach you how they did it.
Transactional. But it worked (for some).
Now it's 2024, and the World is on fire.
Now everyone knows "masterclasses" are code for super long advertisements leading up to very expensive programs, or a "free call" that leads to very expensive programs.
I'm so over it.
More people than ever are waking up to their spiritual gifts and wanting to make a difference in their own business. How many Reiki practitioners do you know? Coaches?
This is amazing, but it's also created an oversaturated market.
So now we've got coaches / practitioners burning out, going broke, quitting AND we've got burnt out clients from doing all these expensive programs that were sold as solving some kind of problem - and didn’t deliver.
How many times did I think I was one course away from my business “working”?!
I have taken so.many.courses. Ranging from a few hundred dollars to several thousand dollars. Not one of them fixed me or made my business “work”. Many of them showed me new problems!
Sure, there were some useful takeaways; I dramatically increased my knowledge of the brain, nervous system, and trauma. I increased my self-awareness, self-confidence, and self-knowledge. I now have a connection to my Ancestors, Guides, and some truly amazing Mentors.
However, a lot of the courses I could've done without. I admit, I got 'sold' because they spoke to my pain points, I believed their promises, and I didn’t read the fine print.
Despite tens of thousands of $$ in programs, I still struggle with consistently seeing my innate worth, perfectionism, people pleasing (self-abandoning), scarcity + lack, fears + anxieties. These are lifelong lessons, not designed to be "fixed" in 12 weeks, or even 52 weeks.
Although we can't solve the problem of being human, we can become more whole, which paradoxically solves a lot of human problems.
As an entrepreneur, I've struggled since abandoning the old paradigm of narrowing your niche, selling high ticket programs, pushing pain points.
I’m seeing amazingly talented coaches, lightworkers, and artists quitting because they're burnt out and broke.
My friends. There has got to be a better way. ❤️
Let’s go back to why we’re even here.
Personally speaking, my original impetus of why I want to do what I do was to help other people. I just genuinely wanted to help other people in pain.
What I got was a lesson, which I turned into personal development and growth. Ironically, there’s a lot wrong with wanting to “fix” or take other people’s pain away.
The intention was pure, but it was wildly naive.
And now? I still want to inspire. I want to help other people see in themselves what I see in them. Remind us all of our innate worth. Remind us that all our parts deserve love. Remind us who we are. Again and again and again. As many reminders as needed.
I’m craving community, connection, joyful productivity, authentic work, continually uncovering the roots and layers of scarcity, lack, self-abandonment, perfectionism, and low self-worth and working through all of it.
This doesn’t happen in a 12-month program. I’m not that naive anymore.
I'm a deep person. I crave relational over transactional. I want to build a healing connection over YEARS and get under all the layers and shadows that come up and happen in real life, not just inside a program. I want to be a part of the integration that has to happen in order to process those uncovered layers.
You know what one of the best catalysts is for identifying those layers?
ENTREPRENEURSHIP.
There are a few things in life that are confronting in a way that you either embrace and heal; or run from. Entrepreneurship is one of those catalysts.
I'm seeing a new way of business for us sensitive, spiritual souls.
One where you don't pay a leader hundreds or thousands of dollars to heal. But one where we work on our businesses together, heal, and we all create income. A multi-year relationship in a container with guidance through the inner work that being in business brings up:
Perfectionism.
People pleasing.
Hyper Independence.
Self-doubt.
Low self-esteem.
Guilt.
Victim consciousness.
Harsh inner critic.
Anger.
Imposter syndrome.
Scarcity, lack.
All-or-nothing thinking.
Transactional, extractive living.
Comparison.
Self-sabotage. Sneaky self-sabotage.
I’m imagining a mutually beneficial industry where we heal together. We grow together; and each of our businesses and our impact grows, too.
I'm looking for a new paradigm.
❤️❤️❤️
Yes to this!
This is so true, Jen! I've also been sitting with the changes we see in the coaching world. What's been fascinating for me to see is that the push to constantly increase prices (and to see a high price as a confirmation of competence) seems to have decreased.
For instance, I can think of a few people who have either switched to sliding scale models or who have decreased their prices or introduce lower-priced offerings. From what I can see, they are not doing this from a lack of trust in the value they deliver, and more from a desire to be in alignment.
Beautiful exploration! I'm here for it and would love to read more.